Colleen Yap – Art Director + Graphic Designer

brand development & visual identity | logo design | marketing campaign | digital design | art direction

COSORI 'Fry Off Fridays'

The 'Fry Off Friday' program was a marketing initiative created for the COSORI Air Fryer and Pressure Cooker Community Facebook group. The main objective was to increase community engagement and encourage its members to compete in a friendly cook-off competition. Exclusive to the Facebook platform only, this program increased the brand's recognition significantly, and the number of group members grew exponentially.

As the lead designer, I was tasked to create an identity for the program based on the current COSORI branding guidelines. I was responsible for designing the website landing page and providing weekly assets for each food category, winner announcements, and recipe cards. Due to its success, the FOF program ran for about a year. During some of the major holidays, alternate assets were created to fit the theme/season.

–

Client: COSORI (VeSync Company)
August 2020

Official Campaign Logo