Colleen Yap – Art Director + Graphic Designer

brand development & visual identity | packaging design | print materials | advertising & marketing

PAWSYNC Smart PET FEEDER

Our team was tasked with designing the full packaging experience for the newest product under VeSync’s pet brand, Pawsync. This included the packaging and all in-box collateral such as the user manual, quick start guide, sticker sheets, and a custom envelope to hold the materials—ensuring a cohesive and engaging unboxing experience for pet owners.

In addition to the packaging assets, I led the creation of a comprehensive media kit for internal and external use. Designed in Microsoft PowerPoint for ease of editing, the kit was built to support the marketing team that could be easily adapted for various campaigns.

This collaborative project brought together a team of four graphic designers, a visual designer, an art director, and a photo/video editor who supplied many of the product and lifestyle images featured across the assets.

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Client: Pawsync (VeSync Company)
Role: Design Supervisor, Graphic Designer
Product Page: Pawsync Pet Feeder

August 2024

PacKAging Box
AMAZON LAUNCH