brand development & visual identity | packaging design | advertising & marketing | creative conceptualization
COSORI Air Fryer Packaging
With the announcement of a new air fryer, I was assigned to design the product packaging. The first design was released during the initial Amazon launch in the fall of 2018. Two different versions were created for multiple markets. The U.S. version included 3 languages (English, Spanish, French) while the overseas (EU) version replaced English with German.
In early 2019, a Retail version of the packaging was requested, so I completely redesigned my original version with the objective to ensure our product would stand out amongst the various competitors on the shelf in stores.
During the rebrand of COSORI in 2020, another redesign was requested to fit the updated brand style and guidelines. I created new packaging for both Amazon and Retail markets.
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Client: COSORI (VeSync Company)
Packaging Design #1
AMAZON LAUNCH (2018) – U.S. VERSION
AMAZON LAUNCH (2018) – U.S. VERSION
Full-color + 3 languages (English, Spanish, French)
Packaging Design #2
RETAIL VERSION (2019)
RETAIL VERSION (2019)
Full-color + more images of product + focuses on product advantages
Packaging Design #3
COSORI REBRAND (2020) – AMAZON
COSORI REBRAND (2020) – AMAZON
One-color (Brown box option to save on printing costs)
Packaging Design #4
COSORI REBRAND (2020) – RETAIL
COSORI REBRAND (2020) – RETAIL
Full-color + updates to align with COSORI rebranding
