Colleen Yap – Art Director + Graphic Designer - Etekcity 90-Day Fitness Challenge

brand development & visual identity | marketing campaign | digital design | print materials | art direction

etekcity 90-day fitness challenge

The Etekcity 90-Day Fitness Challenge was a campaign to create brand awareness by incentivizing consumers to achieve their health and fitness goals. The main goal of this challenge was not only to establish a community amongst our customers but to also show that our products can assist and be useful tools in building a better, healthier lifestyle.

With fitness being the central theme of this campaign, the concept focused on bringing a sporty yet subtle edgy vibe in order to draw in our target audience to participate in this fun challenge. I, along with one other Designer, worked together to develop a style guide that was used in all of the creative deliverables, both printed and digital. Because of the longevity of this project, weekly assets were required, so I created templates to allow for easy & quick changes on a regular basis.

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Client: Etekcity (VeSync Company)
Photography: Adobe Stock

July 2022